Tags Archives: google analytics premium


Firebase vs Google Analytics 360

Life was rather simple when marketers had to deal with only one device (desktop) and a few marketing channels. Nowadays, the plethora of devices, channels and analytics technologies makes one’s mind spin, and as soon as you think you have it all figured out, a new platform or a new technology pops up. Welcome Firebase, […]


Migration from Adobe Analytics to Google Analytics 360

Transitioning web analytics platforms is a significant endeavor for any organization. This post assumes you are contemplating or perhaps have already made the decision to transition from Adobe Analytics to Analytics 360 (Google Analytics Premium). With a web analytics transition, the technical aspects are crucial to get right. However, that is not the only key […]


[Webinar Recording] Google Analytics Premium for Enterprise-Scale ROI

On Monday, January 11, 2016, we held the webinar “Google Analytics Premium for Enterprise-Scale ROI” by our Google Analytics Training Director, Eric Fettman, as well as Roberto Croci from Google Analytics, South East Europe, Middle East & Africa. What We Covered The robust Google Analytics feature set becomes even more powerful with the enterprise-level performance […]


Google Analytics Governance & Account Structure – 5 Considerations When Organizing Multiple Sites and Apps

You (or your client) may be a large brand with tens, hundreds or thousands of websites/apps under one main umbrella. Measuring each digital asset is great, but it may only show you part of the whole picture. In order for you to truly benefit from your analysis and get real insights out of your data, […]

3 Solutions to a Good Problem: 10 Million Hits a Month in Google Analytics

It’s easy to sign up for cool tools without really reading the full terms of service, especially when those services are complimentary. Google Analytics is one of those “cool tools”! Really robust, really useful, sometimes so useful, our business depends on it. But do we really know the limits? You’re garnering leads, conversion rates are […]

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