Tags Archives: google analytics


Google Analytics on Accelerated Mobile Pages (AMP): Measuring User Behavior and Segmenting Content for Publishers

We live in a mobile era. About half of the world’s population now owns a smartphone that they use to read news and access other information resources. This new reality has put a lot of pressure on publishers to ensure content quality, availability, accessibility and relevance and thereby increase user engagement and conversion. The main […]


[Webinar Recording] Google Analytics How-Tos for Better Reporting and Bigger Insights

In a recent webinar hosted by the Digital Analytics Association, Feras Alhlou and Eric Fettman reviewed specialized Google Analytics techniques, including: Cross-Device Tracking Cross-Domain Tracking Segmenting by Audience Constituency Custom Dimensions & Calculated Metrics Custom Funnels Google Analytics/CRM Integration To learn how to implement these Google Analytics techniques (and to hear Feras run out of […]


[Webinar Recording] Best Practices for Google Analytics Configuration and Reporting

On Monday, January 25, 2016, we had a successful webinar on “Best Practices for Google Analytics Configuration and Reporting” by our Google Analytics Training Director, Eric Fettman, as well as Roberto Croci from Google Analytics, South East Europe, Middle East & Africa. What We Covered Designed to be hands-on and highly practical for intermediate GA […]

Best Practices for Filters in Google Analytics

Google Analytics filters limit or modify the data that appears in a view. We recommend that most views include a set of “best practices” filters to ensure data quality: Exclude internal traffic Trailing slashes Lowercase – URIs, campaign parameters, event naming Social traffic sources Filter Out Internal Traffic In most cases, you don’t want to […]

[VIDEO] 7 Tips You Need to Know About Migrating to Google Analytics Universal

Google is planning to roll out Universal to all Google Analytics accounts, and that might be a little scary. What does that mean for you? Essential Guidance from an Early Adopter E-Nor is proud to have had the opportunity to serve as early beta testers for Google Analytics Universal and also to partner with TiVo […]

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