Tags Archives: google analytics

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Email Marketing Analytics – Tracking, Tagging, Segmentation, Reporting

No matter what the latest marketing channel or marketing buzzword is, email marketing is here to stay and you’d better be paying close attention to it. We’ve covered some basic email marketing strategies in the following parts:part 1, part 2 and part 3. But once you’ve got a solid email marketing program, you’ve gotta be […]

Time on Site 2.0 – Tracking Conversion Duration in Google Analytics

The average time spent by visitors on your website is four minutes. Is this good? Or is this something to be worried about? You begin to evaluate the time spent per visit and asked yourself questions such as: Is this enough time to complete an e-commerce transaction? Are visitors reading enough quality content in that […]

Enhanced Google Analytics Admin Access and User Permissions

Update 07/15/2014: Google Analytics has changed “Profile” to “View”. Previously, Google Analytics had only 2 roles (“Admin” and “User”), which are very limited. They announced today that they’ll be expanding the flexibility of access – which is good news for anyone that has multiple hands in their Google Analytics accoqunt cookie jar (you have multiple […]

Combining Qualitative and Quantitative Data to Gain Useful Insights

A couple of weeks ago, I wrote a post about marrying qualitative and quantitative data, giving recommendations on how to conceptually combine both types of data for more useful insights. For the savvy marketers and the analysis ninjas out there, you want a tighter integration, and of course, more segmentation on the qualitative data. Visitors […]

Valentine’s Day Analytics – Marry Quantitative Data with Qualitative Voice of Customer Data

“I…i…i…i… I’m soooo in love with you… whatever you waaaant to dooo… it’s alright with meeeee…!” – lyrics from the “Reverend of Soul” himself – Al Green. It’s Valentine’s Day, love is in the air! So, we thought we’d shoot cupid’s arrow through this next post about data and measurement. Give it some “love”, so […]

Google Analytics Interface Changes for the Better

When Google Analytics makes changes to their platform, it’s usually a good thing, and helps users navigate through the dashboard easier, offers a more powerful data experience and overall is seen as beneficial to the user. Google Analytics did just that this time around, as they rolled out some improved features earlier this month. We […]

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Bring Your Google Analytics Premium Questions to SES San Francisco

Join E-Nor’s Principal Consultant, Feras Alhlou, at the upcoming SES conference in San Francisco as he leads a roundtable forum on both Tuesday, August 14th and Wednesday, August 15th. In these “Meet the Experts” sessions, Feras will provide insight on new features in Google analytics as well as Google Analytics Premium, and answer your questions […]

51% of Fortune 500 Companies Use Google Analytics

Updated: Google Analytics Solidifies Lead in Fortune 500 Adoption in 2013 Last year Google Analytics announced Google Analytics Premium, so that enterprises could derive benefit from dedicated support, more horsepower and services they require from an analytics solution. Just last week EConsultancy published a report indicating that 5% of Google Analytics users they surveyed were […]

Google Analytics Certified Consultants – Audit, Implementation, Training, Google Analytics Premium