Tags Archives: google analytics

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[eBook] Google Analytics Universal Guide: Best Practices for Implementation and Reporting

Download eBook! Implementation, configuration, and reporting are not our final objectives in using Google Analytics. What are our final objectives? Creating a better experience for our end users and generating greater value for our organizations. But there are many aspects of implementation and configuration that we need to get right, and many hidden reporting gems […]

[eBook] 15 Secrets To Perfecting Your Online Store

Click here to download the ebook! Tips! Getting customers through your website’s metaphorical doors is a tough mission! But keeping those visitors engaged once they’re on your site is an even tougher challenge. How do you leap these hurdles and create a site that customers both enjoy visiting and want to keep coming back to? […]

Google Analytics Real-Time Traffic from International Space Station – April Fools 2013

And other April Fools 2013 jokes! We got a couple Google Analytics service calls this morning from some concerned patrons freaking out about traffic in their real-time report that was coming from an international space station (one of them was a government call!). WTH? International spies? Aliens? Well, we looked at a couple of other […]

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Email Marketing Analytics – Tracking, Tagging, Segmentation, Reporting

No matter what the latest marketing channel or marketing buzzword is, email marketing is here to stay and you’d better be paying close attention to it. We’ve covered some basic email marketing strategies in the following parts:part 1, part 2 and part 3. But once you’ve got a solid email marketing program, you’ve gotta be […]

Time on Site 2.0 – Tracking Conversion Duration in Google Analytics

The average time spent by visitors on your website is four minutes. Is this good? Or is this something to be worried about? You begin to evaluate the time spent per visit and asked yourself questions such as: Is this enough time to complete an e-commerce transaction? Are visitors reading enough quality content in that […]

Enhanced Google Analytics Admin Access and User Permissions

Update 07/15/2014: Google Analytics has changed “Profile” to “View”. Previously, Google Analytics had only 2 roles (“Admin” and “User”), which are very limited. They announced today that they’ll be expanding the flexibility of access – which is good news for anyone that has multiple hands in their Google Analytics accoqunt cookie jar (you have multiple […]

Combining Qualitative and Quantitative Data to Gain Useful Insights

A couple of weeks ago, I wrote a post about marrying qualitative and quantitative data, giving recommendations on how to conceptually combine both types of data for more useful insights. For the savvy marketers and the analysis ninjas out there, you want a tighter integration, and of course, more segmentation on the qualitative data. Visitors […]

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