Tags Archives: google analytics

Enhanced Google Analytics Admin Access and User Permissions

Update 07/15/2014: Google Analytics has changed “Profile” to “View”. Previously, Google Analytics had only 2 roles (“Admin” and “User”), which are very limited. They announced today that they’ll be expanding the flexibility of access – which is good news for anyone that has multiple hands in their Google Analytics accoqunt cookie jar (you have multiple […]

Combining Qualitative and Quantitative Data to Gain Useful Insights

A couple of weeks ago, I wrote a post about marrying qualitative and quantitative data, giving recommendations on how to conceptually combine both types of data for more useful insights. For the savvy marketers and the analysis ninjas out there, you want a tighter integration, and of course, more segmentation on the qualitative data. Visitors […]

Valentine’s Day Analytics – Marry Quantitative Data with Qualitative Voice of Customer Data

“I…i…i…i… I’m soooo in love with you… whatever you waaaant to dooo… it’s alright with meeeee…!” – lyrics from the “Reverend of Soul” himself – Al Green. It’s Valentine’s Day, love is in the air! So, we thought we’d shoot cupid’s arrow through this next post about data and measurement. Give it some “love”, so […]

Google Analytics Interface Changes for the Better

When Google Analytics makes changes to their platform, it’s usually a good thing, and helps users navigate through the dashboard easier, offers a more powerful data experience and overall is seen as beneficial to the user. Google Analytics did just that this time around, as they rolled out some improved features earlier this month. We […]

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Bring Your Google Analytics Premium Questions to SES San Francisco

Join E-Nor’s Principal Consultant, Feras Alhlou, at the upcoming SES conference in San Francisco as he leads a roundtable forum on both Tuesday, August 14th and Wednesday, August 15th. In these “Meet the Experts” sessions, Feras will provide insight on new features in Google analytics as well as Google Analytics Premium, and answer your questions […]

51% of Fortune 500 Companies Use Google Analytics

Updated: Google Analytics Solidifies Lead in Fortune 500 Adoption in 2013 Last year Google Analytics announced Google Analytics Premium, so that enterprises could derive benefit from dedicated support, more horsepower and services they require from an analytics solution. Just last week EConsultancy published a report indicating that 5% of Google Analytics users they surveyed were […]

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Answer Tough Big Data and Big Analytics Questions with Google BigQuery

Introducing Google BigQuery With Google BigQuery publicly available, all businesses can combine large data sets with amazing speed and do analytics in the cloud. What Kinds of Questions Can You Answer With Google BigQuery? Let’s say you are the marketing manager of a large B2C business that is driving traffic to your site through many […]

E-Nor Expands Analytics Consulting Services with Manhattan based Imerex

Today we are happy to announce Manhattan based Imerex is now a division of E-Nor, further expanding E-Nor’s services into the East Coast and Eastern Canada. Our combined teams offer comprehensive digital expertise in Web Analytics, Digital Marketing Optimization and Search Engine Marketing.  We have partnered together for many years and welcome this growth and expansion. […]

Google Analytics Certified Consultants – Audit, Implementation, Training, Google Analytics Premium