Tags Archives: intermediate

3 Steps to Improve the Effectiveness of Press Releases – Use Tableau and Google Analytics

There are numerous reasons and benefits for companies, large and small, to send out press releases. Some example announcements include: A new executive joining the team A new product or service offering Establishing a new location and company growth Establishing new partnerships Corporate restructuring You name it… Context for Measuring Press Releases Often, our customers […]

Browser = “Google Analytics”

What in the….? “Google Analytics” is a browser?! (For the quick answer, skip to the “Conclusion” below…) We ran into a confusing situation the other day with a client. They were getting traffic from a browser called “Google Analytics“. It threw us for a loop, because obviously, we’re familiar with Google Chrome, Firefox, the awesomeness […]

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