Tags Archives: mobile analytics


Firebase vs Google Analytics 360

Life was rather simple when marketers had to deal with only one device (desktop) and a few marketing channels. Nowadays, the plethora of devices, channels and analytics technologies makes one’s mind spin, and as soon as you think you have it all figured out, a new platform or a new technology pops up. Welcome Firebase, […]

Cohort Analysis using Cross Platform Data: Web, Mobile and Offline

When working with high volume sites, slicing and dicing the data can be challenging, and looking for insights is very much like Tom Hank’s famous quote from the movie Saving Private Ryan – it’s like “finding a needle in a stack of needles”! At E-Nor, we’re proud to work with some of the most recognizable […]

Three Tips to Optimize and Analyze for Mobile in Google Analytics

I have recently guest-authored a series of posts on mobile analytics strategy on the Google Analytics blog. Each of the three posts highlights simple yet key steps for marketers to track their mobile traffic and improve their returns. For those of you on the go, here’s a quick glance at the material I covered.  Try […]

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