Tags Archives: multi channel funnels

Channel Grouping in Google Analytics Multi-Channel Funnels

Google Analytics released Multi-Channel Funnels (MCF) last week to everyone.  There are many  very powerful features that were included in this release, some of which I mentioned briefly last week.  These features can help make the analysis potential much more powerful. One of the features that everyone needs to take advantage of is Channel Groupings. […]

New Multi Channel Reporting Suite for Google Analytics

Today, Google has made the new Multi Channel Funnels report suite available for everyone inside of Google Analytics. You can read their announcement here.  Multi-Channel Funnels show which marketing channels customers interacted with for 30 days prior to purchasing or converting (completing a goal).  This is great, because now we can see which channels initiate, […]

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