Tags Archives: multi channel funnels

Channel Grouping in Google Analytics Multi-Channel Funnels

Google Analytics released Multi-Channel Funnels (MCF) last week to everyone.  There are many  very powerful features that were included in this release, some of which I mentioned briefly last week.  These features can help make the analysis potential much more powerful. One of the features that everyone needs to take advantage of is Channel Groupings. […]

New Multi Channel Reporting Suite for Google Analytics

Today, Google has made the new Multi Channel Funnels report suite available for everyone inside of Google Analytics. Multi-Channel Funnels show which marketing channels customers interacted with for 30 days prior to purchasing or converting (completing a goal).  This is great, because now we can see which channels initiate, assist, and finally help complete the […]

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