Tags Archives: offline analytics

Google Announces Universal Analytics for Large Enterprises

Today at the Google Analytics Summit, product sessions began with the announcement and introduction of Universal Analytics. These new capabilities will help users integrate their own data into Google Analytics, across multiple devices (including offline!) and allow for a complete 360 degree overview of their entire marketing through this single portal. Today, marketers are relying […]

Tracking Online and Offline Marketing Campaigns with Google Analytics

Although every day is a mother’s day, here in the US we dedicate one day especially for her to show our appreciation and thankfulness. Mother’s Day is just around the corner. As a marketer or a business owner you are getting ready, like all retailers, to kick-off your Mother’s Day campaigns. Last year’s campaign did […]

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