Tags Archives: pay per click

Facebook Marketing Bootcamp: Spreading The Word With Facebook Ads

Second webinar in a series of marketing tips from Facebook.  There’s some great information here, not only great practices to follow, but we’re listening to the “horses mouth”, so they could answer any questions about the interface.   If you are a Facebook Fan Page admin/owner looking to beef up the activity on your page,  I […]

Facebook Marketing Bootcamp: How Your Business Will Be Better In A Connected World

We usually look to different industry experts for their experience and insights on Facebook Marketing, so it’s nice to finally get best practices directly from Facebook.  Since it’s their product, they can validate what practices really do work and what are meant to be used with their system (though, of course, we can’t forget there’s […]

Three Tips to Optimize and Analyze for Mobile in Google Analytics

I have recently guest-authored a series of posts on mobile analytics strategy on the Google Analytics blog. Each of the three posts highlights simple yet key steps for marketers to track their mobile traffic and improve their returns. For those of you on the go, here’s a quick glance at the material I covered.  Try […]

Guidelines to Mobile Usability

With the creation of smart phones and since your mobile device is conveniently available anywhere, mobile internet browsing has increased astronomically. As such, users have come to expect better experiences on their phone. Unfortunately, not all sites have a mobile version, which is a problem since there’s a good chance your site will look significantly […]

Tracking Online and Offline Marketing Campaigns with Google Analytics

Although every day is a mother’s day, here in the US we dedicate one day especially for her to show our appreciation and thankfulness. Mother’s Day is just around the corner. As a marketer or a business owner you are getting ready, like all retailers, to kick-off your Mother’s Day campaigns. Last year’s campaign did […]

Avoid Data Dispersion with Salesforce and Google Adwords Integration

Integrating lead information from one system such as Google Adwords into a CRM like Salesforce is definitely not a new topic, especially since the Salesforce-Google Adwords integration has been announced for a while now. I want to highlight the steps required for a seamless integration, as well as a few additional pro-active steps you want […]

Yahoo! Search Marketing is Alive and Kicking

In September of this year, Yahoo! announced the formation of a Digital Advisory Council to drive discussions with advertisers. Our agency was invited and we welcomed the invitation to listen to what Yahoo had to say and provide some feedback. Our office being literally less than ten minutes away made the decision a little bit […]

Update to an Old Favorite – Detailed PPC Keyword Data in Google Analytics

Back in November of 2006, our friends at GA Experts posted a method to get detailed PPC keyword data from Google Analytics. This method involved creating a seperate profile and using some intimidating but powerful filters. I really liked and referenced this method because it isolated the changes to a single profile and didn’t involve […]

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