Tags Archives: press releases

3 Steps to Improve the Effectiveness of Press Releases – Use Tableau and Google Analytics

There are numerous reasons and benefits for companies, large and small, to send out press releases. Some example announcements include: A new executive joining the team A new product or service offering Establishing a new location and company growth Establishing new partnerships Corporate restructuring You name it… Context for Measuring Press Releases Often, our customers […]

Code Update: Tracking Traffic from Press Releases in Google Analytics

Back in January 2009, I wrote a post on how to track traffic from Press Releases in Google Analytics. That posts referenced the old synchronous version of the Google Analytics tracking code and needed a code update with the most recent tracking code release by Google, featuring asynchronous code execution. Please note that I am not […]

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