Tags Archives: qualitative analysis

Valentine’s Day Analytics – Marry Quantitative Data with Qualitative Voice of Customer Data

“I…i…i…i… I’m soooo in love with you… whatever you waaaant to dooo… it’s alright with meeeee…!” – lyrics from the “Reverend of Soul” himself – Al Green. It’s Valentine’s Day, love is in the air! So, we thought we’d shoot cupid’s arrow through this next post about data and measurement. Give it some “love”, so […]

E-Nor In The Media – Gobble Up Some Holiday Analytics Reading

We have been hard at work over the past few months doing what we can to share analytics tips, best practices and the latest from the trenches relevant to the measurement industry and those on their road to becoming analysis ninjas :). We have had the pleasure of connecting with some influential media outlets and […]

Google Analytics’ Gift to Humanity: Multiple Custom Variables

Smart analyst, smart analyst, what do you see? I see more segmentations made just for me! Marketer, marketer, what do you see? I see detailed reports and valuable insights made available for me! Business owner, business owner, what do you see? I see more money for me! Online shopper, online shopper, what do you see? I see an amazing website […]

Avoid Data Dispersion with Salesforce and Google Adwords Integration

Integrating lead information from one system such as Google Adwords into a CRM like Salesforce is definitely not a new topic, especially since the Salesforce-Google Adwords integration has been announced for a while now. I want to highlight the steps required for a seamless integration, as well as a few additional pro-active steps you want […]

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