Tags Archives: salesforce

salesforce google analytics integration

The Ultimate Guide to Universal Analytics Integration with SalesForce

Bill Gates once said, “The most meaningful way to differentiate your company from your competitors, the best way to put distance between you and the crowd is to do an outstanding job with information. How you gather, manage and use information will determine whether you win or lose.” With the announcement of Wave, SalesForce Analytics […]

salesforce google analytics integration

Integrate Salesforce and Google Analytics

Note: Please see the updated Ultimate Guide to Universal Analytics Integration with Salesforce. You have several tools and channels: Paid Campaigns (Google Adwords), Google Analytics and Salesforce.  All are robust and tell you different details about the behavior of your leads/prospects.  Google Analytics has an overall view about your visitors (qualified and unqualified leads), while […]

Cloud Server

Answer Tough Big Data and Big Analytics Questions with Google BigQuery

Introducing Google BigQuery With Google BigQuery publicly available, all businesses can combine large data sets with amazing speed and do analytics in the cloud. What Kinds of Questions Can You Answer With Google BigQuery? Let’s say you are the marketing manager of a large B2C business that is driving traffic to your site through many […]

Avoid Data Dispersion with Salesforce and Google Adwords Integration

Integrating lead information from one system such as Google Adwords into a CRM like Salesforce is definitely not a new topic, especially since the Salesforce-Google Adwords integration has been announced for a while now. I want to highlight the steps required for a seamless integration, as well as a few additional pro-active steps you want […]

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