Tags Archives: search engine marketing

E-Nor Expands Analytics Consulting Services with Manhattan based Imerex

Today we are happy to announce Manhattan based Imerex is now a division of E-Nor, further expanding E-Nor’s services into the East Coast and Eastern Canada. Our combined teams offer comprehensive digital expertise in Web Analytics, Digital Marketing Optimization and Search Engine Marketing.  We have partnered together for many years and welcome this growth and expansion. […]

Three Tips to Optimize and Analyze for Mobile in Google Analytics

I have recently guest-authored a series of posts on mobile analytics strategy on the Google Analytics blog. Each of the three posts highlights simple yet key steps for marketers to track their mobile traffic and improve their returns. For those of you on the go, here’s a quick glance at the material I covered.  Try […]

Guidelines to Mobile Usability

With the creation of smart phones and since your mobile device is conveniently available anywhere, mobile internet browsing has increased astronomically. As such, users have come to expect better experiences on their phone. Unfortunately, not all sites have a mobile version, which is a problem since there’s a good chance your site will look significantly […]

Tracking Online and Offline Marketing Campaigns with Google Analytics

Although every day is a mother’s day, here in the US we dedicate one day especially for her to show our appreciation and thankfulness. Mother’s Day is just around the corner. As a marketer or a business owner you are getting ready, like all retailers, to kick-off your Mother’s Day campaigns. Last year’s campaign did […]

Avoid Data Dispersion with Salesforce and Google Adwords Integration

Integrating lead information from one system such as Google Adwords into a CRM like Salesforce is definitely not a new topic, especially since the Salesforce-Google Adwords integration has been announced for a while now. I want to highlight the steps required for a seamless integration, as well as a few additional pro-active steps you want […]

Tracking Traffic from Press Releases in Google Analytics

You are working on your site’s SEO by publishing press releases and you wish to track traffic to your site from those press releases.  You are not adding source campaign parameters (and therefore no campaign parameters at all) to your links because you are not sure which sites will pick up your press release. Sounds […]

Yahoo! Search Marketing is Alive and Kicking

In September of this year, Yahoo! announced the formation of a Digital Advisory Council to drive discussions with advertisers. Our agency was invited and we welcomed the invitation to listen to what Yahoo had to say and provide some feedback. Our office being literally less than ten minutes away made the decision a little bit […]

Non-Profit Projects Can Actually Profit

Here at E-Nor, we recently completed a project for the The Learning Community (TLC), which happens to be a collection of links to informational websites, articles, and videos based on different subjects that affect child development.  Their mission – to provide that “children’s manual” parents never seem to receive with the baby! The project initially […]

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