Tags Archives: segmentation

Supercharge Your Marketing Optimization – Adopt This Analytics Framework

You just attended an informative digital marketing and analytics conference and you’re pumped to make it a banner year for your organization. Your analytics and marketing goals are set and now you are serious about making a difference and you want to: Better understand your customers Improve your site performance Squeeze every bit of ROI […]

Quick Google Analytics Tip – How to Share Advanced Segments and Custom Reports

Just recently, one of our clients asked me to share with their analysts a number of custom segments and custom reports that I’ve created for them. With the new “Share” segment button, it was very easy to share the URL of the segments/report and email them to the client. When the analysts clicked on the […]

Three Tips to Optimize and Analyze for Mobile in Google Analytics

I have recently guest-authored a series of posts on mobile analytics strategy on the Google Analytics blog. Each of the three posts highlights simple yet key steps for marketers to track their mobile traffic and improve their returns. For those of you on the go, here’s a quick glance at the material I covered.  Try […]

URL Tag Planning – Channel and Campaign Segmentation in Google Analytics

One of our most well received posts this year was on “Tracking Online and Offline Marketing Campaigns with Google Analytics”. The post detailed how to properly plan for and track your various marketing initiatives and campaigns (search, email, social, offline, etc.) to understand the impact and ROI of each channel. That post was geared towards […]

Segment Blog Commenters in Google Analytics

Recently Avinash Kaushik shared with his Facebook friends that his blog reached the following millstone: “# of comments on my blog = 8,000 today! Context: 221 posts. 471k words in posts. 742k words in comments.” That is an average of 36 comments per post and 92 words per comment. Congratulations Avinash! For Analytics oriented bloggers […]

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