Tags Archives: strategy


Google Analytics Governance & Account Structure – 5 Considerations When Organizing Multiple Sites and Apps

You (or your client) may be a large brand with tens, hundreds or thousands of websites/apps under one main umbrella. Measuring each digital asset is great, but it may only show you part of the whole picture. In order for you to truly benefit from your analysis and get real insights out of your data, […]


Google Analytics Best Practices: Copying a Goal from Test View to Working View using Share Asset

As a best practice, you should create a Google Analytics goal initially in a test view and then recreate it in a main/working/reporting view only when you have verified that the goal tracking is functioning as expected. This can be verified typically after a few days in the test view. You do not, however, need […]


Process Control: Google Analytics and Google Tag Manager in Development and Live Environments

Analytics and page tagging are part of a broader technology context within the enterprise and should be managed with the same attention as other deployments. Here at E-Nor, we encourage our clients to consider the bigger picture and guide them to mature in their analytics implementation, integration, and reporting processes. Part of that maturity is […]

breaking bad walter white jesse pinkman in desert

Breaking Bad Exit Rates – Cook the Numbers Right

“Say My Name…” “…Heiseinberg…” “You’re god!@#$ right…” Last night marked an awesome ending to an awesome show. Unlike some other anti-climactic series finales (that shall remain nameless…Dexter) copping out and leaving it ambiguous to the fans imagination, Vince Gilligan (creator of Breaking Bad) gave us what we wanted. Walter White wrapped up all the loose […]

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