Tags Archives: testing


Get More out of Your Split Testing with Documentation and Post-Test Analysis with Bobby Hewitt

When we approach testing, we can sometimes overlook critical aspects of the process, namely documentation and deep analysis once your testing tool declares a winner. Listen as testing expert Bobby Hewitt shares insights with Feras and Eric on the test elements that you need to document, different testing categories such as social proof and anxiety […]


Case Study: APMEX doubles new user revenue with Google Optimize 360

Optimize 360 is a testing and personalization solution from the Google Analytics 360 suite. It allows you to run A/B, multivariate, or redirect tests to targeted user audiences. The integration between Analytics 360 and Optimize 360 empowers analysts to seamlessly transition from insight to action. From optimizing page layout to customizing the entire user journey, Optimize […]


Google Announces Google Optimize: Testing For All, For Free!

“We wanted to make the best for the most for the least.” – Charles and Ray Eames Charles and Ray Eames produced a body of work that was not only masterful in its artistic qualities, but also very altruistic in nature. Their molded plywood technology that they developed for their furniture represented an advancement that […]

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