Tags Archives: yahoo search marketing

Tracking Online and Offline Marketing Campaigns with Google Analytics

Although every day is a mother’s day, here in the US we dedicate one day especially for her to show our appreciation and thankfulness. Mother’s Day is just around the corner. As a marketer or a business owner you are getting ready, like all retailers, to kick-off your Mother’s Day campaigns. Last year’s campaign did […]

Yahoo! Search Marketing is Alive and Kicking

In September of this year, Yahoo! announced the formation of a Digital Advisory Council to drive discussions with advertisers. Our agency was invited and we welcomed the invitation to listen to what Yahoo had to say and provide some feedback. Our office being literally less than ten minutes away made the decision a little bit […]

Update to an Old Favorite – Detailed PPC Keyword Data in Google Analytics

Back in November of 2006, our friends at GA Experts posted a method to get detailed PPC keyword data from Google Analytics. This method involved creating a seperate profile and using some intimidating but powerful filters. I really liked and referenced this method because it isolated the changes to a single profile and didn’t involve […]

Is it Me, You, or Someone Else? Data Discrepancies with Multiple Systems

At a recent speaking engagement on analytics, I was asked some questions on what appears to be discrepancies between search marketing platforms (such as Google AdWords and Yahoo! Search Marketing) and the data in the Google Analytics. I didn’t get a chance to answer these questions in details but here are some pointers on where […]

Optimize your Paid Search Marketing

Strategy, Techniques, and Track it all with Google Analytics So you are the resident pay-per-click (PPC) guru, you have your campaigns running in Google Adwords, your metrics are looking good, your cost per acquisition is looking great, your post-click metrics in Google Analytics are just shining, and your return on your marketing spend is just […]

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