The global shift to Google Analytics Universal is upon us. Google plans to migrate everyone, and that can be a little scary. We want to make the migration as clear and seamless as possible for you.

The migration to Google Universal Analytics consists of two basic steps, but we need to keep aware of a few potential twists and turns along the way. The flowchart that appears below illustrates the timeline and decision paths that you’ll follow as you migrate your own Google Analytics properties to Universal.

The flowchart maps out the points discussed in the video that we posted last week, so you can now view the video, follow along in the flowchart, and read though our Universal ebook for a deeper dive into core Google Analytics functionality and Universal-specific considerations.

google-analytics-universal-migration-flowchart

About the Author

Eric Fettman
Director of Education & Technical Application
As analytics instructor and coach for E-Nor’s Analytics University online courses, customized enterprise training, and public workshops in major cities worldwide, Eric translates complexity into understandable ideas, real-world examples, and actionable next steps. He concretely supports and inspires individuals and organizations as they develop analytics skills and programs. Eric is the developer of www.GoogleAnalyticsTest.com and coauthor of Google Analytics Breakthrough: From Zero to Business Impact. He earned a B.A. with high honors from Harvard University and is grateful for the tremendous opportunities for lifelong learning and impact that digital analytics offers.