New Google Website Optimizer Features Announced at eMetrics Washington

At eMetrics in Washington just a short while ago, two new and quite cool features for GWO were announced that you might want to check out:

  • An experiment management API which allows you to create and manage experiments outside of the interface.  For those that work with a lot of experiments or deal with third party integration, this will save you a lot of work!
  • Conversions over time charts can be found on the reports page of GWO.  Conversion rates are rarely a static number and websites might undergo changes during an experiment, so visually seeing how your combinations performanced over time might give you that extra bit of insight you were looking for.

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