While analytics doesn’t always provide immediate gratification, it can sometimes offer quick wins, if we know what to look for. Digital analyst and optimizer Alex Harris joined Feras and Eric to discuss fast optimizations based on the Google Analytics Landing Pages report as well as HotJar heatmaps, and also outlined how we can use these reports as inputs for hypotheses in split testing.

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For more about Google Analytics Breakthrough, visit http://www.gabreakthrough.com

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Asmaa Mourad