Google Optimize Product Manager Jon Mesh recently joined Tara and Eric to share some special insights on the Google Optimize testing platform. Hear about:
- the benefits of the integration between Optimize and Google Analytics, including goal import
- the special features of Optimize 360, including the availability of Google Analytics audiences and comparison of your test variations against multiple goal, Ecommerce, and behavioral metrics
- downstream analytics of test variations in BigQuery
- how one test variation underperformed on bounce rate but helped conversion
Listen in for product and testing perspectives directly from Jon.
For more about Google Analytics Breakthrough, visit http://www.gabreakthrough.com