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Google Optimize Product Manager Jon Mesh recently joined Tara and Eric to share some special insights on the Google Optimize testing platform. Hear about:

  • the benefits of the integration between Optimize and Google Analytics, including goal import
  • the special features of Optimize 360, including the availability of Google Analytics audiences and comparison of your test variations against multiple goal, Ecommerce, and behavioral metrics
  • downstream analytics of test variations in BigQuery
  • how one test variation underperformed on bounce rate but helped conversion

Listen in for product and testing perspectives directly from Jon.

For more about Google Analytics Breakthrough, visit http://www.gabreakthrough.com