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Google Analytics and Google Tag Manager Training

New York, NY (MicroTek)
10/26/17 - 10/27/17

$1,350 for 2 days

10% discount when you register for both days – or choose a single day for $750.

View the Course Curriculum

Better together! Combining our Google Analytics and Google Tag Manager courses make our graduates powerhouses of web analytics knowledge.

Meet the Trainer

Learn about our instructor Eric Fettman.

Training Outline:

  • Learn how to use Google Analytics to gain real, actionable insights into your website, to meet the expectations of your visitors, and to steadily generate more revenue, leads, and engagement
  • Understand the benefits of Google Tag Manager
  • Master the techniques for comprehensive data capture and avoid the gaps in a default Google Analytics implementation
  • Eliminate passive reporting and use Google Analytics instead to drive measurable progress towards your organization’s KPIs (Key Performance Indicators)
  • Outcome-focused, practical, and hands-on
  • An interactive, supportive, and effective end-to-end learning experience
  • Optionally take the final test (online, up to one month after your training) to validate your learning, and review correct/incorrect responses and detailed answer explanations

Recommended for:

  • Marketers responsible for using Google Analytics to generate greater ROI from search engine optimization, paid search, email, and other marketing initiatives
  • Web administrators or developers responsible for effective Google Analytics implementation at the coding and configuration level
  • Anyone seeking immersive, comprehensive training in Google Analytics and Google Tag Manager as a foundation for improving visitor experience and driving ongoing, bottom-line website optimization

Benefits of enrolling for both days

Days 1 and 2 are designed to complement each other, but each day does offer a separate curriculum.

If you enroll in both days…

  • you receive a 10% discount off single-day pricing (which can be combined with early-bird discount)
  • you can optionally submit a three-month Google Analytics development plan (up to two weeks after your training) for review by your instructor
  • after three months, you can review progress on your development plan with your instructor and set longer-term objectives

Venue

New York, NY (MicroTek)
New Horizons - 462 Seventh Avenue, 6th Floor
New York, NY 10018 United States
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Phone:
646-695- 5700