E-Nor Analytics University Presents...



Online Live Training Course
Price: $199/participant
(Price is for the entire four-week course.)

This course is designed to provide you with the skills that you need to begin using Google Analytics effectively. You'll learn the techniques that will allow you to get beyond the default displays so you can start to gain meaningful insights and take real action for improvement.


24-48 hours after the completion of each session, all registrants will receive:

  • session recording
  • slides
  • key takeaways and exercises
  • quiz (anonymous)

Session 1: Reporting and Campaign Tracking

Monday, February 6, 2017 | 10:00 AM - 12:00 PM PST (GMT -8)

What You'll Learn:

  • Behavior Reports: What Are My Visitors Doing?
  • Acquisitions Reports: Where Is My Traffic Coming From?
  • Most Important Metrics
  • Advanced Table Filters
  • Graphical Displays of Underlying Data
  • Applying Secondary Dimensions to Tell a Better Story
  • Where Most of Your Email, Social, and Banner Traffic is Hiding
  • Campaign Tagging Strategies for Cleaner Attribution

Session 2: Implementation and Customizations

Monday, February 13, 2017 | 10:00 AM - 12:00 PM PST (GMT -8)

What You'll Learn:

  • Understanding a Pageview Hit
  • Google Tag Manager Basics
  • Benefits of Tag Management
  • Placing the Container Code
  • Adding Google Analytics to Google Tag Manager
  • Google Tag Manager Triggers, Variables, and Data Layer
  • Event Tracking for Video, Offsite Links, PDF Downloads, and Scrolling
  • Custom Dimensions for Reporting on Internal Content or
    Customer Characteristics
  • Cross-Device Reporting

Session 3: Goal Tracking and Custom Reports

Monday, February 20, 2017 | 10:00 AM - 12:00 PM PST (GMT -8)

What You'll Learn:

  • Understanding Conversion Rate and Abandonment Rate
  • Aligning Your Analytics with Your KPIs
  • Defining Goals for Form Submission and Length of Engagement
  • Configuring Funnels to Identify Drop-Off
  • Basic and Enhanced Ecommerce Tracking
  • Custom Reports for Streamlined Metrics
  • Dashboards
  • Intelligence Alerts
  • Maintaining a Timeline with Annotations

Session 4: Account Structure and Segmentation

Monday, February 27, 2017 | 10:00 AM - 12:00 PM PST (GMT -8)

What You'll Learn:

  • Account, Property, View Hierarchy
  • Clean and Subset Your Data with View Settings and Filters
  • Site Search Configuration and Insights
  • Consolidating Fragmented Page Reporting
  • Best Practices for Views
  • Access Rights, Change History, and Garbage Can
  • Applying Segments to Amplify Trends
  • Relating Behaviors to Outcomes with Page and Event Segments

Q&A, Key Takeaways, Quiz

Each session will include two Q&A portions. Following each session, participants will receive a key takeaways sheet as well as a link to quiz to validate the session discussions.

Course Manual

Complete course manual provided in printable PowerPoint format.

Account Access

If you don't currently have access to a Google Analytics account, we can provide access to a test account that you can use during and after the training.

Final Test and Certificate

At the conclusion of the fourth session, participants will be able to take a final test that covers all course material. If you earn a passing score, you can download a certificate of completion. At the end of the test, thorough answer explanations will be provided for each question. If you do not earn a passing score, you can retake the test (and download a certificate if you earn a passing score).


Recordings of the sessions will remain available for 30 days following course end date.


Eric Fettman Instructor & Coach Leads E-Nor's Google Analytics Training Course Eric Fettman has trained hundreds of participants in Google Analytics and Google Tag Manager, in the classroom and in online sessions. Eric is the developer of www.googleanalyticstest.com and co-author of Google Analytics Breakthrough: From Zero to Business Impact, to be published by Wiley in May 2016. Eric is committed to providing practical, outcome-focused reporting and implementation skills for all training participants.


  • Working familiarity with Google Analytics.

Contact Us

Questions about the online training course? Contact us today at 866-638-7367 or training@e-nor.com.