Web Design and Conversion Optimization
E-Nor’s team of talented designers will not only make sure your website looks fresh, professional and up-to-date, but also that it’s easy to use and accomplishes your visitors’ goals (optimize its usability). Most importantly, we focus on optimizing your design to improve conversion, whether that goal may be to generate leads, sell ecommerce products or to simply provide general information to your clients.
Conversion Design Optimization
Is your site effectively driving visitors to your conversion goals (to buy your product, to contact you, etc.)? Or is your traffic “bouncing” (leaving your site right away)? Your design makes a difference! If your visitor can’t find your call-to-action or can’t see the benefit of “converting”, those visitors could “bounce”, resulting in lost potential revenue. Use E-Nor’s experience and expertise to implement design standards that will improve your conversion rate. (As a Google Certified Analytics Partner, we’ll assess data-driven conclusions that tell us exactly what’s causing your traffic to bounce and what to do to improve it).
Our design optimization techniques from conversion include:
- Making your button large enough and color contrast enough such that they visually stand out
- Display your sales points clearly and effectively entice visitors to convert
- Eliminate unnecessary text, images or animation that may cause distractions
- A/B and multivariate testing based on design
- Plus more…
Website Usability Audit
If “conversion optimization” is getting visitors to do what your business wants, “usability” is allowing your visitors to do what they want as easily as possible! As Internet surfers, we hate to think!!! Since there’s no penalty for escaping to a competitor site, it’s important to make it as easy as possible for your visitor to get what they need or they’ll bounce. E-Nor will ensure your site design eliminates as many barriers as possible between the visitor and their goal.
Our Website Usability standards include:
- Making sure your site structure is intuitive and your navigation is easy to use
- Your page layout is organized
- Your page is visually comforting and not cluttered, so all areas are distinct, and easy to read
- Plus more…
Aesthetics Design Enhancements
Our talented graphic design artists will look at the industry’s current design trends, making sure your site is contemporary and fresh. We’ll make sure your design concept matches your brand while at the same time properly conveying your business tone – whether your company is fun or serious and professional (or both).
Our Aesthetic Design Enhancements include:
- Color gradients
- Background designs and textures
- Drop shadows
- Glossy icons and menu bars
- And more…
Contact E-Nor for a Digital Marketing or Google Analytics consultation!