Analytics Solution Design
Analytics tools easily collect data. The true value is architecting a comprehensive analytics solution with access to relevant data. Our analytics solution method is designed to encompass key components, including channel and user segmentation, social, mobile, content grouping and conversion requirements.
Analytics Audit – A Prerequisite
The Analytics Audit is a comprehensive assessment of your current analytics implementation. The audit is a prerequisite to a solid solution design, and every available configuration is reviewed and documented. Internal and external campaign tracking is reviewed for best practices and affiliate or other third-party vendor tracking will be assessed. Upon completion of the audit, we deliver a comprehensive document of all audit items, current status and recommendations for updates to customizations and configurations.
Architecting the Solution
After completing a comprehensive analytics audit, our senior consultants work closely with you to design a solution to best derive actions and insights.
Segmentation provides deeps analysis of user engagement and behavior in different metrics. Analytics platforms deliver a plethora of data, standard functionality and customizable reports. The key to analytics success is to define a set of baseline key performance indicators (KPIs) and implement a strategy that delivers answers and insights and continued optimization for these KPIs.
With the sophisticated capabilities of today’s analytics platforms, we track a magnitude of metrics related to digital properties, user segments, marketing campaigns, social interactions, mobile, multi-channel attribution and conversions. We meet with your organizational stakeholders to identify their segmentation and reporting requirements as well as process and data integration needs.
Contact E-Nor for a Digital Marketing or Google Analytics consultation!