Google Tag Manager Benefits
Fast and Easy
GTM puts the power of tag management in the hands of you, the marketer. But don’t fret IT folks, you will love it too. Instead of messing with site code, the GTM tool now facilitates adding or editing new tags in just a few clicks at lightening fast speeds. With it’s robust list of features such as User Permissions, Debug Console and Preview Mode, GTM is geared towards speeding up the tag deployment process, and letting you focus on what matters most: deriving insights from your data. By providing a centralized management interface for all your analytics, paid search and other marketing tags, GTM greatly enhances not only the speed of tag deployment, but also the process and structure surrounding tag deployment.
Tag Management Across the Board
More Than Just Management
E-Nor is a Google Analytics Premium Authorized Reseller, meaning we know all the ins-and-outs of Google’s platforms, including GTM. This tool, like other Google products, is a powerful and robust platform. E-Nor can work with you to develop an efficient deployment methodology, leveraging industry best practices and customizations suited towards your needs. By combining container tags with user permissions, we can control precisely who has access to which tags. Perhaps you have multiple development teams who have access to different areas of your web properties. Using the permissions model in GTM, we can setup the right level of access so that different development teams only have access to areas that concern them. This significantly helps reduce tag clutter and redundancy. Perhaps there are tags that only need to fire on certain pages, or when the user performs certain actions? Together, we can develop custom rules and macros, so you can collect the precise data when you want it, and know that it’s done right.
Have Confidence in Your Data
GTM offers tools such as the Debug Console and Preview Mode, giving you the ability to preview tags before they are published. A generated preview link can be shared with others, allowing the “Preview” to run in a local browser. The Debug Console lets you see the impact of new tag deployments on your site prior to publishing them. This ensures that any deployment issues or conflicts can be ironed out prior to publishing. The default installation of GTM will facilitate most measurement needs, but if you would like to have finer granular control, you can leverage the Event model in GTM to capture just about any user action on your site. Combine the many years of data collection and analytics experience of E-Nor, with all the benefits of GTM, and be worry-free when it comes to tag management. Collecting reliable data means time and money savings in the long run.
Beyond the numerous features and benefits GTM has to offer, comes the expertise of E-Nor to plan and implement GTM on websites of all sizes — from basic to enterprise. Let our staff work side-by-side with you to not only create and deploy a tag management solution that is developed solely for your organization, but provide the on-going support that is needed to keep it running strong.