Personalization

Expertly tailor each user experience.

We create customized experiences for your online users so you can gain more effective conversions.

Personalization is a sophisticated way of using data to create better, more relevant end-user experiences.

We help you vary messaging, visuals, offers, and more by identifying users and choosing the best type of content to serve them.

Creating different experiences gives your users what they want — and helps you achieve greater value for your business or organization.

With our personalization you can expect:

  • Segment-Level Personalization: We’ll help you customize the end-user experience based on strategic audience segments and special characteristics. From simple “welcome back” messages for returning users, to more complicated segments, we’ll change user experiences for the better.
  • Individual-Level Personalization: Let us dig deeper and shape experiences based on individual behavior. User interests, records, and purchase histories can all be fused into a dynamic personalization campaign.
  • Dynamic Remarketing: Go beyond what users do on your own digital properties and retarget based on actions they take throughout their online journey. Customize ads based on what the user is searching for online, prompt users to complete a purchase process after they exit, shape in-app ads based on user actions taken in other apps, and more.
  • Personalization Testing: Don’t make assumptions about what is working. We can run tests on various messages to see which message performs better. We’ll base your personalization on the results.