Search Engine Marketing
It’s a Process, Not an Event
All the resources you spent into making your site beautiful and easy-to-use isn’t worth much if no one can find it! Search engines, like Google and Yahoo, are overwhelmingly the most common methods by which consumers find what they need online. Fortunately, you have several options to increase your online visibility, but what method works best for you?
E-Nor’s years of experience demonstrate that the “one size fits all” approach doesn’t always address a clients’ specific needs. We base our digital marketing optimization recommendations on our clients’ short and long term business goals, ensuring you choose the most efficient means of generating targeted, relevant traffic to your site.
Search Engine Optimization (SEO or Non-Paid Traffic)
The higher your site ranks on search engine result pages, the more likely your customer will connect with you. Increasing your ranking can be a complicated process, especially to the laymen without the specific expertise. At E-Nor, through our comprehensive SEO process, we audit and apply optimization techniques specific to your business to ensure an increase in your search result rankings, thus resulting in you getting noticed by the right traffic at the right stage of their buying cycle.
SEO benefits include:
- High positioning potential for multiple keywords and phrases
- Very economical where entire site may be accessed and optimized
- Long term positioning can be obtained
- Residual effects are applied to entire site
Pay Per Click (PPC or Paid Traffic)
In some cases, you may achieve a higher return with a direct search engine marketing approach – purchasing a campaign through the search engines to have your site stand out. But if you are spending $10,000 to get your site noticed and returning “X” amount of dollars, E-Nor’s aim is to get you to 2X, 3X or beyond!
By analyzing your business, niche and campaign, we make sure you’re set up and spending money to drive the most relevant traffic to your site. We pride ourselves in taking your success as our success.
PPC benefits include:
- Immediate results, and can be started/stopped at will
- Short term and seasonally friendly
- Excellent for local marketers and geographic friendly
We will not consider our job done until your return on marketing spend improves.
Whether you are new to search engine marketing and need someone to guide you through it, or you are a current online advertiser and not happy with your ROI, E-Nor’s consultants are ready to step in, understand your business model, and offer actionable recommendations.
Contact E-Nor for a Digital Marketing or Google Analytics consultation!