Urchin Software and Paid Search Marketing Integration
Return on marketing spend can be automatically tracked for your business! This Return On Investment integration has been available for many years in Google Analytics & AdWords and is now available in the Urchin Software.
Urchin & Google Adwords ROI
Urchin Software from Google allows you to integrate with Google AdWords and download your cost data for ROI and cost-related analysis.
Instead of spending hours crunching data in spreadsheets, the ROI numbers are in front of you viewable in the Google Analytics user interface. Less time reporting and more time analyzing to get more out of your AdWords campaigns. This information will allow you to make informed decisions. You can easily spot under-performing campaigns and keywords and make your ad spend more efficient.
Urchin Pay-Per-Click Manager
Urchin’s Pay Per Click (PPC) Manager allows you to define PPC sources such as one or more Google AdWords accounts.
These Pay Per Click sources can be applied to and removed from profiles as you desire. This flexibility lets you apply cost data to profiles the same way you apply filters, users, and groups. Who gets to see what data is entirely within your control.
Examples of analysis you can do once AdWords cost data is integrated with Urchin:
- ROI and margin for ecommerce sites.
- Revenue per visit comparison across different affiliate sites.
- $Index calculation to see how valuable one page might be compared to another.
Important note – currently this feature does not work with the autotagging feature enabled in Google AdWords. Autotagging is meant for easy integration with Google Analytics.
Urchin Also Supports Yahoo and Bing Integration
Urchin’s Pay Per Click (PPC) Manager now also features the ability to download cost data from Yahoo and Bing. Feel confident in telling your VP of Marketing which Yahoo and Bing campaigns to spend more on and which to spend less on.
Configuration is as easy as it with Google Adwords. Simply define one or more PPC sources corresponding to your Yahoo and Bing advertising accounts. Then apply these PPC sources to the right profiles and let Urchin worry about:
- Importing cost data on a regular basis.
- Calculating useful metrics such as revenue per visit, ROI, and margin.
- And taking care of the process so you can focus on analysis!
Imagine comparing all your campaigns across the three major online advertising platforms every morning at 9 AM, all from one interface – all possible with Urchin Software from Google!
Contact E-Nor for a Digital Marketing or Google Analytics consultation!